Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has.

There are four things that you should do to show your website visitors that your company can be trusted:

1. Show that your website represents a real company

realcompanyIt’s amazing how many Internet businesses don’t list their postal addresses. Do these businesses have something to hide? If your customers don’t know who you are and where you live they might refrain from doing business with you.

Real life example:

You can find our full contact information here. We link to that page at the bottom of every web page. In addition, our full postal address is listed in the footer of every web page. We do this to make sure that our visitors know who we are.

You can see our tax number, our trade register number, publications in which our company was mentioned, etc.

What you should do on your own website:

If you’re serious about your business show your visitors that you have nothing to hide. List your full contact information on your website.

2. Show your website visitors why your company is better

white-hatWhy should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?

Real life example:

We distinguish ourselves from other Backlink Services by providing consistent quality products and having (we like to think so) the best customer service.

We want our visitors to know that they can trust our products and that they are safe to use.

What you should do on your own website:

Show your website visitors how you’re different and why they should use your products or services instead of the ones of your competitors

3. Show your visitors that other people tested it before

testimoniallogoIf other people have tested your products and services then it’s less risky for new customers to buy from you. Your website visitors want to be reassured that you’re a serious business.

If your company or your product has received awards then show them to your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.

What you should do on your own website:

Show your visitors how other people benefited from your products and services and what other people say about you.

4. Offer your website visitors guarantees

guaranteeslogoWeb surfers don’t like risks. That’s why guarantees will help you to sell more.

Real life example:

We give away free backlink links. This costs us money and not every person that tries the free backlinks ends up buying backlinks but it lets people know straight away the quality of our product and we are willing to trust you before asking you to trust us.

What you should do on your own website:

Show your website visitors that you’re 100% sure that your product or service really delivers. Give strong guarantees so that your website visitors can only win if they try your products

Kris Reid

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