The keywords that you = use for search engine optimization are very important. Choose the right = keywords and your website will get many new customers. Choose the wrong = keywords and you will lose a lot of time and money.

Most people focus on keyword suggestion tools when looking for new = keywords. However, there are several things that you should do before = using a keyword suggestion tool: SEO keywords

1. Describe what you do in easy words

Try to describe what your company does without using any business = specific words. How would you describe your company to your parents or = even your grand parents? These descriptions help you to find new = keywords that are related to your business.

2. Find the unique selling proposition of your company

What makes your company special? How are you different from your = competitors? Do you offer great service? Do you offer the lowest prices? = If you offer great service, add service related keyword modifiers to = your list. If you don’t want to sell by price, avoid words like “cheap” = or “low cost” in your keyword lists

3. Find words with multiple meanings

Some words have multiple meanings. If you sell products that have = names that can be confused, make sure that your website visitors = immediately know what they will get. If you sell tablets, do your = customers know whether they are tablet computers, bath tablets, clay = tablets, chewable tablets, writing tablets or graphical tablets?

4. Focus on your most profitable products

You don’t have to be listed for every single keyword on search = engines. If some of your products have a small margin, it doesn’t make = sense to optimize your web pages for them. Better focus on the keywords = that are related to the products that are profitable for your business.

5. Write down the 10 most important keywords

Make a list of the 10 most important keywords and then take a close = look at the list. Are the keywords all about the same product? Do you = cover all aspects of your services and products with these keywords?

Do not follow your first instincts. Carefully go through the list = and check why you find a keyword important.

When you optimize your web pages for search engines, start with very = targeted keywords that attract targeted website visitors. Do not use = one-word keywords or keywords with multiple meanings. The more targeted = your keywords are, the more likely it is that you will get new customers = with these keywords.

Hope this helps you optimize your business website


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